YouTube finally launched its new site interface to the public in December in an overhaul that should allow creators to better connect with their fans and build a stronger community with users. This update has had mixed feedback from users (which tends to be the case with any big change to a social media interface). However, the new design offers a much simpler user interface and it offers some really great features that will help brands gain attention and better engage with the YouTube community.
One of the most noticeable changes is the completely overhauled home page. With a design that mimics Facebook and Google+, the new layout puts emphasis on subscriptions and playlists. The main center column contains the most recent updates from subscriptions. The left panel, which stays with you everywhere on the site, makes it easy to sort and find your videos and subscriptions. The right panel suggests additional users to whom you may subscribe. Read more.
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Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.