Do you want more people to watch your videos?Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article,you'll learn how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms. And this tactic is easy to do!
Eating out at restaurants may just be the most social thing we do in public. The number of restaurants from multi-unit locations to independent mom and pops, or restaurant small businesses that are NOT using Social Media is surprising. Even worse, are those that have set up profiles and walked away from possibly the most economical medium available to them. If you aren’t going to stick with it, don’t do it at all.
Location, location, location; this is the oldest saying in the book. Location today is more about being found via location-based apps, geo-targeted search results and mobile marketing. If there is ONE thing you do, make sure you create listings for your restaurant(s), starting with Google Places. They are the number one search engine for a reason.
When you are ready to expand your location-based marketing claim your Foursquare profile, check out Yelp and get on that network called Facebook with over a Billion members and their product called Facebook Nearby.
Daily Special Content. What does content look like for a restaurant brand? Content is what you share with your audience. Ideas of what to share:
1. Your food and drinks
2. Where you source your ingredients
3. New menu items
4. Your restaurant’s decor (is it festive or relaxing?)
5. Daily and Seasonal Specials
6. What’s going on in the restaurant this week (live music, trivia, a meet up or a special event)
7. A simple invitation or enticement to come in and dine at your establishment today
The best part of social media for restaurants is that your customers are all ready doing a lot of this for you. It's a good bet that more Foursquare locations have been claimed by diners than have been by the restaurant themselves. Check-ins, endorsements and images are flooding the internet daily by fans of your restaurant. Once you are active on social media you will be able to merchandise the social traffic into profit. All you have to do is get started, embrace the medium and join the conversation.
Content and marketing are officially married and have arrived in a big stretch limo to “Main Street” to celebrate. There isn’t a day that goes by that we don’t hear about, talk about and discuss content marketing. Econsultancy, in partnership with Adobe, reports the top key digital trend for 2013 will be “. . .the year of creating, optimizing and marketing great content, spread through social channels and consumed everywhere.”
But, what exactly are we talking about here? Content is simply valuable, relevant and helpful information that we share. It is not a new idea. Remember when traditional media content transformed our world with television, cable, radio, newspapers and magazines? We still have that, plus we are now authors and publishers – publishing information on websites, blogs, videos, podcasts, emarketing, ebooks, books and social media.
Listening to industry ‘experts’ talk about Facebook marketing. many recommend pages to post just 1 time per day. Even worse, some suggested posting at the same exact time every day. These ‘experts’ are terribly wrong, and here are 4 big reasons why:
1. Your Fans Aren’t Coming Back to Your Page
2. Page Post Lifetime is ~3 Hours
3. Facebook EdgeRank
4. Your Fans Are Different
Learn more about these four concepts.
Have you ever wondered if what you’re doing on Facebook is right or not? Here’s a simple checklist to properly evaluate your Facebook Page and see if you’re on the right track.
Facebook Page Checklist:
One of the most important goals of inbound lead generation is to use your website to build credibility with prospects. All your prospective customers are going to read your website and check out your overall online presence before they decide to pick up the phone. The content and design of your website can make the difference between converting website visits to sales leads, and missing out on big opportunities from prospects who quietly scan through your site, but then leave without making their presence known.
Here are a few ways to make sure your website is sending the right messages to build trust and turn more of your website visitors into promising sales leads. Read more.
A great website doesn’t start with design. You may only see what’s on the surface — a well-designed and well-functioning website. But behind it is weeks, sometimes months, of strategic planning. Without it, your website wouldn’t exist in the first place.
You would never build a house without a plan. Even before you meet with your contractors, you have an idea of what you want out of your house. The same goes for your website.
In the digital marketing era, internet users desire authentic and trustworthy connections. One method to bolster connections is through writing valuable content to your audience. Developing content is of very little use if no one is listening or responding. I often struggle with coming up with valuable content to write about. I have great ideas for content when I’m not at my desk, but those thoughts are long gone when the time comes to write a post. In a search for inspiration, I ran across this infographic with great ideas for generating blog content. Thanks to the folks of Copyblogger for putting it together: http://www.copyblogger.com/create-content-infographic/
Social media marketing done properly is probably THE most effective and efficient marketing medium available today. Many small and/or local businesses see an incredible amount of new business derived from making meaningful connections with their audience within the social graph, however most do not. There are four main mistakes that small businesses make within social media that prevent them from achieving returns.
1) Lack of Consistency – Above anything, being consistent with your social media marketing is essential. You need to consistently post relevant content, respond to comments and shares, and reach out to your prospects and engage them in conversation. Just having social media accounts set up will effectively do nothing to build relationships and generate revenue. Being consistent in these core areas will.
2) Lack of Strategy – As with all things in business, without a proper plan it is unlikely you will be successful. Social media marketing requires a very clear strategy and planning that consists of these minimum elements:
3) Knowing what you don’t know – A huge mistake many small businesses make is to just jump in without the knowledge and experience. You are better off not doing social media, then to do it wrong. Either a) Pay for some education from someone that has actually done it effectively or b) Hire the expertise, in the form of a professional social media agency. Either of these options will be WELL worth the expense!
4) Lack of Response – If someone called your company to inquire about your product or service and you waited three days to call them back, how likely would it be that they would do business with you? Imagine if you never called them back… Too many small businesses respond to their community either way to slowly or not at all.
If someone shares your content, thank them immediately and ask them a question that furthers the conversation. If someone comments on your page, they are telling you that they are there, now. Respond and take advantage of the opportunity to build a relationship.
You may have heard that social media marketing is free. It is far from free and requires either a substantial investment in time, education and resources -or- a little bit of money by way of hiring an effective social media firm to help you.
Know that your competitors are already in the space and your prospects are too. Not doing social media or doing it ineffectively will result in a very sad conversation about your business in just a few years. I urge you to not only get in, but get in properly!
Article by SteamFeed.
Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.