Visual marketing is one of the most effective ways you can give your business a voice online. According to Science Blogs, “Pictures were correctly recalled about 1.5 times as often as printed words.” Not only are images easier to recall, they also cause a more emotional response from the viewer, which in turn causes them to engage more. If you want to test this, in a practical way, try this: go on Facebook and update with text, then an hour or so later update with a picture or even better a picture with a quote. More times than not, within 10 minutes the picture will have at least two to three times the engagement the text did.
Ever get tired of memorizing all the dimensions of the various sizes and specifications for social media profile and post photos? This infographic by Luna Metrics lists all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest.
Another article shows how to create an integrated Cover Photo and Profile Picture on Facebook, with a downloadable Photoshop template to help you in this effort. An “integrated” masthead design is where the Cover Photo ( the big image) and the Profile Picture (the image overlaid in the lower left corner of the Cover Photo) seem of a piece, where the Profile Picture appears to be transparent:
Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.