The trouble with search today is that there’s a tradeoff between reach and relevance. We have to work hard sifting through the results to find what’s really relevant to us. Or, we can poll our social and professional networks, because our friends are reliable, relevant, familiar, and trustworthy, which legitimizes the information we get from them. The promise of Facebook’s new Graph Search combines the relevance of social information filters with the reach of modern search technology.
What does Graph Search mean for small businesses? Plenty. Facebook recently posted that they are “building a completely new vertical to handle searching posts and comments.” This means that every post and every comment is searchable.
Consistent and relevant posts on Facebook Business Pages are now more important than ever. Facebook’s new Graph Search can make your business’s Facebook Page easier to find, and get you more visibility. The bottom line is this; More people need to “like” your page or check in at your venue so the people they’re connected to get exposed to your page. Here are a few tips you can do now to make your page easier to find.
The first three steps are essentially for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.
Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.