One of the most important goals of inbound lead generation is to use your website to build credibility with prospects. All your prospective customers are going to read your website and check out your overall online presence before they decide to pick up the phone. The content and design of your website can make the difference between converting website visits to sales leads, and missing out on big opportunities from prospects who quietly scan through your site, but then leave without making their presence known.
Here are a few ways to make sure your website is sending the right messages to build trust and turn more of your website visitors into promising sales leads. Read more.
Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.