Content and marketing are officially married and have arrived in a big stretch limo to “Main Street” to celebrate. There isn’t a day that goes by that we don’t hear about, talk about and discuss content marketing. Econsultancy, in partnership with Adobe, reports the top key digital trend for 2013 will be “. . .the year of creating, optimizing and marketing great content, spread through social channels and consumed everywhere.”
But, what exactly are we talking about here? Content is simply valuable, relevant and helpful information that we share. It is not a new idea. Remember when traditional media content transformed our world with television, cable, radio, newspapers and magazines? We still have that, plus we are now authors and publishers – publishing information on websites, blogs, videos, podcasts, emarketing, ebooks, books and social media.
Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.