A great website doesn’t start with design. You may only see what’s on the surface — a well-designed and well-functioning website. But behind it is weeks, sometimes months, of strategic planning. Without it, your website wouldn’t exist in the first place.
You would never build a house without a plan. Even before you meet with your contractors, you have an idea of what you want out of your house. The same goes for your website.
Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.