Visual Marketing Tips
Visual marketing is one of the most effective ways you can give your business a voice online. According to Science Blogs, “Pictures were correctly recalled about 1.5 times as often as printed words.” Not only are images easier to recall, they also cause a more emotional response from the viewer, which in turn causes them to engage more. If you want to test this, in a practical way, try this: go on Facebook and update with text, then an hour or so later update with a picture or even better a picture with a quote. More times than not, within 10 minutes the picture will have at least two to three times the engagement the text did.
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Mary Anne Baker is the owner of INNsights Internet Marketing, helping small business get found on the Internet and through social media.