Facebook has become the go-to, entry-level platform for business owners looking for internet exposure and social interaction with current and future clients/customers. Of all the social media sites, the best place for a small business to get started is the one that houses the largest group of potential customers: Facebook. And because your Facebook page content is indexed by the search engines, INNsights pays close attention to fully optimizing your Facebook Page with keywords and strategically-placed links to fully capture new leads and clients to your Page and to your website. We will also create an eye-catching cover photo and profile picture that shows at a glance who you are.
Instagram is a mobile-based social media platform. It gives your business a personal touch through visuals. We will help you to set up your account on your mobile device and assist you with photo uploads or teach you how to use this platform yourself. We will help you create hashtags unique to your business, to help with discovery of your business. Social media users plan to increase their use of Instagram at a rate higher than that of any other network.
For quick, effective communication, Twitter's micro-blogging service and minimalist approach enables businesses to quickly and effectively converse with existing clients, generate new followers, and enhance customer service,
The average Twitter user is an an American woman with an iPhone and 208 followers. If this sounds like the demographic you are targeting, you need to be visible on Twitter. No matter what type of business you’re in, a percentage of your customer base is active on Twitter. In today’s competitive market, it’s crucial to engage with your customers and potential customers wherever they spend time.
Twitter is a big win for small businesses.
LinkedIn Company Pages display company updates and products & services prominently, provide space for a cover photo, a different layout for Jobs, and the option to better target your company updates to certain segments of your audience. Your products and services are highly visible to page visitors, and your recommendations are showcased in the sidebar. A few good reasons to utilize LinkedIn Company Pages include:
Pinterest is the third largest social network in the world, allowing businesses to connect with customers and help build their brand. Businesses use Pinterest to produce and share beautiful photos, videos, and other visual aids.
INNsights will set up your Pinterest Business Profile, help you to get the correct "Pin It" buttons for your website, create "Pinnable" content (finding the right imagery for your product or service), promote your Pinterest boards, intertwine your Facebook, Twitter, and Pinterest presence, optimize for the search engines, and connect with people on Pinterest.
Google+ is a “must use” social media platform - not necessarily due to the social elements. Rather, because it becomes the central hub for managing your “official” online public presence in the eyes of Google. It’s the place to manage your local business presence within the Google ecosystem. Is Google + worth the time and effort of adding to your social network marketing? The answer is yes:
Small businesses are using web video in a lot of creative ways. Why use YouTube for your business?
Social Media Advertising
Businesses trying to reach a larger audience but who are struggling to build up an engaged community may want to explore social media advertising. Thanks to easier targeting options, social advertising can be simpler and less expensive than paid search advertising. INNsights not only helps our clients grow an engaged audience organically, but we also help them craft their paid advertising campaigns on top social networks.