Social Media Management For Small Businesses

Social Media Services For Small Business

Social Media marketing for small business is a powerful tool for communicating and interacting with your existing clients as well as generating interest from prospective new customers. Social media has become an integral part of small business. And as the tools of technology - in particular mobile devices - become ever more common and affordable, so also increases the likelihood that your customers and clients are using these platforms and applications to search for and discover your tourism organization, destination, or small business.

While many small business owners see the need and possess the desire to have a strong web and social media presence, there simply is not enough time to learn what is needed to develop that aspect of their business. Putting in the hours needed to complete a day’s work, plus day-to-day operations and management, requires a lot more than 40 hours a week! That is where INNsights comes in. We review your business model and your customers, and provide you with customized suggestions to get you started with social media. Not every social media platform is necessary for every business. We understand the demographics of each platform, and only recommend those that are best suited for you to grow your business.

After our initial consultation, we will provide you with a proposal for one of these options:

We will set up your social media account(s) and optimize them for search engine visibility.
Or if you already have social media accounts, we can optimize them for search engines, including the set up of various photos for your profile, cover photo, etc, that make your social media pop!
We will then either teach you how to use your new social media accounts (including posting, interacting with fans/followers, and promoting) OR provide you with a proposal for INNsights to manage your ongoing social media management services. Creating compelling content can be daunting for small businesses. INNsights management of your social media campaign will be tailored to your business and your customers, resulting in meaningful and relevant posts and status updates. Also, we do NOT use automated posting so that we can keep the information authentic and engaging.

INNsights helps small businesses to explore new and cost-effective social media plans to grow their business. We fully understand the principle of getting the most results from limited marketing dollars and we work diligently to save our clients money and drive new business.

Our clients often ask us, "Do we really need a website if we have a Facebook Page?" The short and long answer is "Yes." Having a website puts you in full control over your content, navigation, overall visitor experience, and capturing of contact information. And while Facebook is an excellent platorm for real-time promotions and conversations, you have to contend with a constantly changing platform. Sometimes new features are introduced which benefit your business, sometimes their implementations make it harder for you.

Facebook

Facebook has become the go-to, entry-level platform for business owners looking for internet exposure and social interaction with current and future clients/customers. Of all the social media sites, the best place for a small business to get started is the one that houses the largest group of potential customers: Facebook. And because your Facebook page content is indexed by the search engines, INNsights pays close attention to fully optimizing your Facebook Page with keywords and strategically-placed links to fully capture new leads and clients to your Page and to your website. We will also create an eye-catching cover photo and profile picture that shows at a glance who you are.

Twitter

For quick, effective communication, Twitter's micro-blogging service and minimalist approach enables businesses to quickly and effectively converse with existing clients, generate new followers, and enhance customer service,

The average Twitter user is an an American woman with an iPhone and 208 followers. If this sounds like the demographic you are targeting, you need to be visible on Twitter. No matter what type of business you’re in, a percentage of your customer base is active on Twitter. In today’s competitive market, it’s crucial to engage with your customers and potential customers wherever they spend time.

Twitter is a big win for small businesses.

LinkedIn Company Pages display company updates and products & services prominently, provide space for a cover photo, a different layout for Jobs, and the option to better target your company updates to certain segments of your audience. Your products and services are highly visible to page visitors, and your recommendations are showcased in the sidebar. A few good reasons to utilize LinkedIn Company Pages include:

It’s another great social media property to own for your company and one that can show up on the first page of search results for your company name.
Employees will be marketing your company on their professional profiles when they list it as their current or previous place of employment.
People who follow your company (customers, employees, partners, friends, etc.) will be marketing your company on their professional profiles when the new design adds companies followed to their layout.

Instagram

Instagram is a mobile-based social media platform. It gives your business a personal touch through visuals. We will help you to set up your account on your mobile device and assist you with photo uploads or teach you how to use this platform yourself. Social media users plan to increase their use of Instagram at a rate higher than that of any other network.

Pinterest is the third largest social network in the world, allowing businesses to connect with customers and help build their brand. Businesses use Pinterest to produce and share beautiful photos, videos, and other visual aids.

INNsights will set up your Pinterest Business Profile, help you to get the correct "Pin It" buttons for your website, create "Pinnable" content (finding the right imagery for your product or service), promote your Pinterest boards, intertwine your Facebook, Twitter, and Pinterest presence, optimize for the search engines, and connect with people on Pinterest.

Google Plus

Google+ is a “must use” social media platform - not necessarily due to the social elements. Rather, because it becomes the central hub for managing your “official” online public presence in the eyes of Google. It’s the place to manage your local business presence within the Google ecosystem. Is Google + worth the time and effort of adding to your social network marketing? The answer is yes:

it is playing an increasingly important role in your search engine optimization strategy
it is already a part of your Google Local strategy
it influences the appearance of your web content in the search results
it allows you to communicate with your contacts, tailoring messages to particular audiences or “circles”

YouTube

Small businesses are using web video in a lot of creative ways. Why use YouTube for your business?

YouTube is Incredibly Popular with over 2,000,000 views every day. That’s a prime chunk of real estate worth joining!

Easy to Make - Slide show videos and short video clips are easy to make. Mobile devices can record video at a high quality that it is publishable online. Without fancy, expensive equipment, this makes online video production extremely easy. Simplicity is often the key.

Brief - Focus on 20-30 second video clips that share pertinent information or tips. In fact, those are often more popular than longer pieces!

Embeddable - YouTube videos can be shared as embeddable media on your website or on anyone's media. We also help you to interlink your YouTube Channel with Facebook, Google+, Twitter, LinkedIn, and Pinterest.

YouTube offers visibility, familiarity and a massive audience.

Social Media Advertising

Businesses trying to reach a larger audience but who are struggling to build up an engaged community may want to explore social media advertising. Thanks to easier targeting options, social advertising can be simpler and less expensive than paid search advertising. INNsights not only helps our clients grow an engaged audience organically, but we also help them craft their paid advertising campaigns on top social networks.